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Because so far, this 25th anniversary season has been a bit of a dud.It starts with the logoThere's no easy way to say this: the centurion has got to go.First, the team's 25th anniversary logo, more reminiscent of a certain professional wrestling look from the 1980s, is embarrassing for an NHL franchise.The subtext in the hiring of Anselmi was the idea that the team needs big time leadership and big market ideas. But nothing, however, typifies the Sens' small market identity right now more than the current 3D centurion logo.Roman look 'tangential'"The Roman theme was tangential to the name Senators at best, and had no relation to Ottawa as a city, or Senators as a hockey brand,' said Callaghan, a longtime critic of the team's marketing efforts.Callaghan said it's "telling" that it took a design created by a fan the team's much loved heritage jerseys, with their bold stripes and impossible to miss "O" logo to get people embrac